PRIM by House 38

***PRESS RELEASE***
PRIM by House 38 is the younger and more affordable range of clothing designed and produced by House 38. Our current collection is a celebration of the burst of colours that arrive with spring and intensify into summer. With full pleated skirts and shorts, this is a collection that is suited for the ease and breeze of the spring. With its affordability, the blouses of PRIM S/S ’12 should be a bright presence in the wardrobes of women hopping from work to play.

The latest prim by House 38 collection relays a sophisticated exuberance that the brand so cleverly executes. The rippled ruffles and knife pleats although flirty and playful adopt a balance of tailoring that ensures the wearer is still taken seriously. The block colours and jewelled buttons speak volumes of a fashion conscious urban lady. My favourites of the collection have got to be the lomy skirt and Molly blouse…. Gorgeous!

Items start at N5,000 and are capped at N12,500.

Stylist: Bidemi Zakariyau

Makeup: Tola Olurinde

Models: Dami Teidi, Whitney Umeh and Anie Inoyo.

Visit House 38 at: 289b Akin Olugbade, Off Adeola Odeku, VI, Lagos

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